Aguascalientes's colonial Plaza de la Patria at night, the cathedral's pink cantera stone towers illuminated, the state government palace and colonial portales framing the square, the fountain glowing at the center
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Aguascalientes

"The Feria de San Marcos has been running since 1828. It lasts 22 days. Three million people attend. La Catrina was born in this city."

The landlocked city that throws the biggest fair in Mexico every April — 22 days of bullfighting, cockfights, regional food, and free concerts that have been running continuously since 1828, plus the birthplace of José Guadalupe Posada.

Aguascalientes — the name means “hot waters,” for the thermal springs the Spanish found when they founded the city in 1575 — is Mexico’s smallest landlocked state capital, a fact that contributes to the slight surprise of discovering what it has: one of the most distinguished colonial downtowns in the Bajío region, the birthplace of José Guadalupe Posada (the engraver whose skeleton imagery became the basis for La Catrina and the visual language of the Mexican Day of the Dead), and a civic festival that by scale and duration puts Carnaval cities like Mazatlán to shame.

The city is compact, safe, and efficiently organized — it has been named repeatedly in Mexican studies as one of the most livable cities in the country — and receives a fraction of the visitors that its neighboring Bajío cities of Guanajuato and Querétaro attract.

The Feria de San Marcos

The Feria Nacional de San Marcos runs for 22 days each April (the exact dates shift annually around April 25, the feast of San Marcos), making it the longest and largest annual fair in Mexico and one of the largest in Latin America. Three million visitors attend over the course of the fair, which is the entire population of the state arriving multiple times plus the rest of Mexico.

The fair is organized around the Jardín de San Marcos and the adjacent exposition grounds. The main events: the bullfighting season (the fair hosts the most prestigious bullfighting program in Mexico, with the same status as the Madrid spring corridas in the Spanish bullfighting world), cockfighting in the old palenque (legal in Aguascalientes; the palenque at the fair is the largest cockfighting venue in Mexico), regional food vendors representing every state of Mexico, and the free outdoor concerts that run nightly on multiple stages.

The food pavilions during the fair are the best aggregation of Mexican regional cooking available in a single location in any given year: chiles en nogada from Puebla, birria from Jalisco, cochinita pibil from Yucatán, mole negro from Oaxaca, all prepared by vendors who have been coming to this fair for generations.

The Jardín de San Marcos during Aguascalientes's annual fair, the colonial garden packed with festival-goers under the lights, food vendors and musicians, the old laurel trees strung with colored lights above

José Guadalupe Posada

The Museo José Guadalupe Posada in the historic center documents the work and life of the engraver who produced more than 20,000 prints for the Mexico City popular press between 1888 and 1913 — political cartoons, crime illustrations, Day of the Dead imagery, and the skeleton caricatures of Mexican society that became the basis for Diego Rivera’s La Catrina figure and, through Rivera, the global visual language of Día de los Muertos.

Posada was born in Aguascalientes in 1852 and developed his technique as an engraver’s apprentice in the city before moving to Mexico City in 1888 to work for the Antonio Vanegas Arroyo printing house. The museum contains his tools, original prints, and reproductions of the broadsheets his imagery illustrated — the visual culture of late Porfiriato Mexico at its most direct and most political.

The Cathedral and the Colonial Center

The Cathedral Basílica de Nuestra Señora de la Asunción — pink cantera stone, two towers, an 18th-century facade in the Churrigueresque style — is the visual anchor of the Plaza de la Patria, which contains the most distinguished ensemble of colonial civic architecture in Aguascalientes: the cathedral, the governor’s palace (with murals by Oswaldo Barra Cunningham depicting regional history), and the colonial portales on the north side of the square.

The Templo del Encino — a black-domed church two blocks from the main plaza — houses the figure of Christ venerated by the city’s indigenous and mestizo population since the colonial period, with a tradition of miraculous appearances that the city takes seriously.

The pink cantera stone facade of Aguascalientes's colonial cathedral on the Plaza de la Patria, its Churrigueresque tower carved with saints and floral ornament, the colonial portales of the government palace beside it

Getting there: Direct flights from Mexico City, Guadalajara, Monterrey, and several US cities. ETN buses from CDMX (5h), Guadalajara (2h), Zacatecas (1.5h). The historic center is 20 minutes from the airport by taxi.

When to go: The Feria de San Marcos (April, 22 days) for the full event — book accommodation months in advance, prices triple during the fair. The rest of the year the city is pleasant and the museums and colonial center are accessible without crowds. The thermal springs at the Ojo Caliente spa (operating since the colonial period) are the traditional local remedy for everything.

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Places in Aguascalientes

Aguascalientes City
mexico

Aguascalientes City

Aguascalientes City is a colonial baroque capital on Mexico's central plateau that has the ornate architecture and well-preserved centro of a heritage destination but absolutely none of the performance — no craft cocktail bars with Edison bulbs, no juice cleanse cafés, just a working city where people eat gorditas on their way to the office and don't especially notice you. The Festival Nacional de San Marcos, running three weeks every April, is the oldest and largest annual fair in Mexico, an event so embedded in the city's identity that the streets feel slightly wistful in every other month. The cathedral with its twin towers looks different every hour of the day.

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Asientos
mexico

Asientos

A sixteenth-century silver-mining settlement in the eastern hills of Aguascalientes, Asientos was planted by colonial Spain and more or less forgotten — which is precisely what preserved it. The baroque church faces a plaza where a Sunday tianguis sells dried chiles, embroidered cloth, and second-hand tools with the unhurried confidence of a market that has never needed to appeal to outsiders.

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Calvillo
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Calvillo

A Pueblo Mágico tucked into a canyon south of Aguascalientes city, Calvillo is the guava capital of Mexico — a title it wears without irony, backed by orchards that turn the hillsides pink in season and shops that sell guava in every form imaginable. The road down into the canyon is reason enough to come.

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Jesús María
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Jesús María

Jesús María is a quiet colonial mission town in the northernmost corner of Aguascalientes state, where the central plateau begins its first climb toward the Sierra Madre Occidental and the landscape shifts noticeably within 20 kilometers. A 17th-century church anchors the plaza; the markets sell pine nuts from the nearby mountains. I passed through in autumn when the light was clear and the sierra was visible from the square, and I sat in the church longer than I intended.

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Jesús María
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Jesús María

Jesús María is the jaripeo heartland of Aguascalientes — a working town where bull-riding weekends draw three generations of families and the bodegas between vine rows produce wines that almost nobody outside the state has tasted.

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Pabellón de Arteaga
mexico

Pabellón de Arteaga

Pabellón de Arteaga is a Pueblo Mágico on the colonial silver route between Aguascalientes and Zacatecas, announced from kilometers away by a baroque parish church that is larger than the town around it — built with 18th-century hacienda money and still the dominant fact of every view. The plaza functions the way a plaza should: shaved ice carts, a Sunday market, old men occupying the same benches they've occupied for decades. I stopped here on an afternoon and stayed longer than I planned.

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Rincón de Romos
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Rincón de Romos

Twenty minutes north of Aguascalientes city, Rincón de Romos runs at a pace calibrated for people who already know each other. The town keeps the state's deshilado pulled-thread embroidery tradition alive in family workshops, and its weekend market operates less like a tourist attraction and more like a standing social appointment.

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San José de Gracia
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San José de Gracia

A colonial town in the Sierra del Laurel that has resisted the trinket-shop drift of most Pueblos Mágicos. The parish of San José anchors a zócalo of unhurried portales, and the orchards climbing the surrounding hillsides still produce guava and quince that find their way into markets across Aguascalientes state.

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Tepezalá
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Tepezalá

One of the oldest towns in Aguascalientes state, Tepezalá was founded when silver drew the Spanish into these dry highlands. The baroque church of San Mateo anchors a quiet colonial plaza, and the surrounding hills still carry the shallow scars of centuries of extraction. Nothing here is aimed at visitors, and that turns out to matter.

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