Maruggio
"Maruggio taught me that the best beach town in Puglia might not have a beach in its own name at all."
An inland Ionian town whose seaside frazione, San Pietro in Bevagna, holds a working tonnara history and some of the least crowded beaches on this coast.
Maruggio itself sits a few kilometers inland, a modest whitewashed town with a Sunday market and a slower rhythm than anywhere on the coast, and I nearly skipped it entirely on the assumption there was nothing to see beyond the drive-through. I was wrong in the specific way that keeps happening to me in Puglia — the town’s real draw isn’t the center at all, but its coastal frazione, San Pietro in Bevagna, a small fishing hamlet a short drive away that holds one of the more interesting fragments of Ionian coastal history I found on this whole stretch.
San Pietro in Bevagna has the remains of an old tonnara — a tuna fishing operation, with stone structures along the shore once used for processing the catch when bluefin tuna still migrated through these waters in numbers worth building an industry around. The practice has faded along with the tuna stocks, but the low stone buildings remain, weathered and half-reclaimed by salt grass, standing right beside a modern little harbor where a handful of fishermen still keep their boats. I walked the shoreline path at sunset with an old fisherman named Vito who remembered, as a boy, watching his grandfather’s crew haul in tuna that weighed more than he did.

The beaches here run long and mostly undeveloped, backed by low dunes and pine windbreaks rather than resort infrastructure, and I found stretches in early July where I could walk twenty minutes without passing another person. The water carries the same pale turquoise quality that defines this whole section of Ionian coast, shallow enough to wade out a considerable distance before it deepens, warm enough by June that swimming feels less like a plunge and more like stepping into a bath that happens to be the sea.

Dinner in Maruggio proper, back in the inland town, was at a family-run place on a side street where the menu changed daily based on what had come off the boats that morning, and where the owner sat with us for twenty minutes after the meal explaining, unprompted and with real conviction, why the local orata was superior to anything served in Gallipoli. I have no way to verify this claim. I believed him anyway.
When to go: June and September are ideal for the beaches, warm enough to swim without the August density. The tonnara ruins and the coastal path are pleasant to walk in any season, and the town’s Sunday market is worth timing a visit around if you want a feel for local life beyond the coast.