Rows of white gardenias and tropical flowers stacked in buckets at the Fortín de las Flores market, morning light falling through a covered arcade
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Fortín de las Flores

"Thirty pesos for a dozen gardenias. The whole floor smelled of them by morning."

I did not plan to stop in Fortín de las Flores. I was driving between Xalapa and Orizaba on the old federal highway — avoiding the toll road, as I usually do, because the federal highway goes through things — and the road drops into a valley where the vegetation changes suddenly from pine and cloud forest to something tropical and overripe. Then there was a sign for flowers. Not advertising a tourist attraction. Indicating a market. I turned off.

La Ciudad de las Flores

The name, the city of flowers, could easily be the kind of designation a municipal government attaches to somewhere because it sounds nice. In Fortín’s case it is simply accurate. The valley around the city is planted in gardenias, orchids, begonias, and several varieties I could not identify on sight. These are not decorative plantings — this is commercial horticulture. The growers here supply cut flowers to Mexico City and the central highland markets, and the volume of production means that local market prices are absurdly low by any standard I am used to.

I bought a dozen gardenias for thirty pesos. At the time the exchange rate made this approximately one euro forty. The vendor, a woman in her fifties with a stall piled improbably high with white blooms, looked mildly bored as she wrapped them in newspaper. I asked if this was a normal price. She said yes. I asked if there were larger bunches. She indicated a bucket to my left containing what I can only describe as an architectural quantity of gardenias for ninety pesos.

I bought the thirty-peso bunch. Carried them back to the hotel, put them in a glass of water on the nightstand, and went to sleep. At six in the morning the entire floor smelled of gardenias in a way that was almost excessive. The housekeeper who knocked to ask if everything was all right seemed to find the situation unremarkable.

The market itself rewards an hour even if flowers are not your specific interest. The orchid section has varieties I have not seen in any florist’s shop, including colors that seem almost artificially vivid. In spring, jacaranda trees along the main avenues add a layer of purple that, combined with the highland light and the colonial architecture, produces the kind of composition that makes it genuinely difficult to put your phone away.

White gardenias stacked in buckets at the Fortín de las Flores flower market, morning light through a covered market arcade, vendor hands arranging stems

Barranca de Metlac

A few kilometers outside the city, the land falls away into a gorge called the Barranca de Metlac. The drop is sudden and substantial — from the road you look down into a valley of tropical forest, the kind of deep green that happens when you take an altitude of 950 meters and add consistent humidity. The gorge is spanned by a railway viaduct built in the nineteenth century, a high iron bridge that still carries trains on the Veracruz–Mexico City line.

I stopped at the viewpoint above the viaduct on an afternoon when a freight train was crossing. The scale of the structure becomes apparent when you watch the train make its passage — the train looks small, which means the gorge is very large. The viaduct was built as part of the railway connecting Mexico City to the port of Veracruz, one of the great engineering projects of the Díaz era, and it has the specific beauty of industrial infrastructure that is still doing exactly what it was built to do a hundred and forty years ago.

Below the bridge the forest is thick enough that you cannot see the river. The afternoon light in the gorge is hazy and greenish, filtered through layers of trees. I stayed longer than I had planned.

The Barranca de Metlac gorge seen from a hillside viewpoint, the 19th-century railway viaduct spanning the deep valley, tropical forest filling the canyon below

Getting There

Fortín de las Flores is on Federal Highway 150 between Córdoba and Orizaba in the central Veracruz highlands. The toll autopista bypasses it entirely, which is one reason it does not get significant tourist traffic. From Xalapa it is about 80 kilometers; from Veracruz city, about 120.

There are a handful of hotels in the center — nothing boutique, but clean and functional, and any of them will be within walking distance of the market. The city works as a logical overnight stop on the Xalapa-to-Oaxaca drive, or as a half-day excursion from Orizaba. The flower market is busiest in the mornings. If you are there in spring, the jacaranda along the main avenues will be flowering, and the combination of purple trees above and white gardenias at street level is worth arranging your route around.

Córdoba, 15 kilometers down the valley, has better restaurants and the elegant Parque 21 de Mayo, one of the finer colonial plazas in Veracruz state. The two make a reasonable pairing for a single day.