Morning mist over the colonial church of San Juan Bautista in Misantla, with the green Sierra de Misantla hills rising behind the plaza
← Veracruz

Misantla

"Misantla is the kind of place where nothing is organized for tourists — which is exactly why it works."

The bus from Xalapa drops you on the edge of Misantla without ceremony, which seems right. I arrived on a Thursday morning, low clouds draped across the Sierra behind the town, the air carrying something sweet and roasted simultaneously — coffee, probably, or vanilla, which grows on the hillsides here with a kind of quiet insistence. The name translates roughly as “place of the misanthropes,” and a woman in Xalapa had warned me there was nothing much to do. She was wrong, but only because she was measuring by the wrong scale.

Where Coffee and Vanilla Share a Hillside

The municipio of Misantla sits in one of the few places on earth where arabica coffee and vanilla orchids grow within sight of each other on the same volcanic slopes. A producer named Rodrigo, whose family farm sits on the road toward Plan de Arroyos, walked me through the shade-grown rows one morning — explaining the cloud cover that never fully lifts, the altitude, the mineral richness of the soil, as if apologizing for why the coffee tastes so much better here than it has any right to. You can buy freshly roasted bags at the Mercado Municipal on Calle Hidalgo for less than you would pay anywhere in Mexico City, then drink a cup that same afternoon at one of the plastic tables set outside the central kiosk. The vanilla is a more complicated proposition — most of what sells as local vanilla anywhere in Veracruz is cut with synthetic compounds — but ask at the market seriously and someone will eventually point you toward the families who still do the extraction properly.

Morning light through coffee plants on the hillsides above Misantla, Veracruz

Laguna La Palma, Before the Heat Arrives

The lagoon is twelve kilometers from town, reachable by taxi in twenty minutes or by combi if you are patient with schedules that run on their own logic. The kayak rental operation — two men, a corrugated shed, four boats in variable condition — observes no fixed hours, but they are reliably there from first light until the heat makes the water disagreeable. I went out at seven when the mist still sat on the surface and the herons had not yet moved from their posts along the reed margins. The mangrove tunnels are narrow enough to require ducking, quiet enough that the sound of your own paddle becomes disproportionately loud. Nothing about this experience is organized. The two men will quote you a price, you will agree, and they will wave you off toward whatever direction seems sensible. I was back in town by nine, which left the entire morning ahead of me.

A kayak entering a narrow mangrove tunnel at Laguna La Palma near Misantla, Veracruz

The Mercado and the Evening Paseo

The Mercado Municipal is small enough to walk in five minutes and interesting enough to warrant thirty. Caldo de pollo in the morning from the second stall on the left as you enter, the kind of broth started before dawn that tastes unmistakably of the effort. Enchiladas verdes with a sauce that runs more herbal than acidic, served on a plastic plate with a wedge of lime that you will absolutely use. In the evenings, the plaza operates according to the paseo rhythm that small Mexican towns still observe with complete seriousness — the slow circuit of the jardín, families in no apparent hurry, the church of San Juan Bautista lit up orange against the dark hills. I sat on a stone bench for an hour. Nobody tried to sell me anything.

The colonial plaza and church of San Juan Bautista in Misantla at dusk

Getting There

ADO and AU buses connect Xalapa to Misantla in roughly ninety minutes. From Veracruz city, plan on two and a half hours with a connection in Xalapa or Martínez de la Torre. There is no compelling reason to rent a car unless you want to explore the coffee fincas on your own schedule. Most things worth doing are within a kilometer of the zócalo.