A vast field of blooming sunflowers at Sun Pillar Park in Nayoro, Hokkaidō, under a bright August sky
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Nayoro

"Lia stood in the middle of it and said she finally understood why van Gogh kept painting the same flower."

A northern Hokkaidō town where millions of sunflowers bloom each August across several fields, including a hillside planting at Sun Pillar Park with its own observation deck, and where local shops sell oil pressed from the very seeds you've just walked past.

We drove up to Nayoro in the middle of August, chasing something Lia had seen in a friend’s photo months earlier: an entire hillside gone completely yellow, millions of sunflowers all facing the same direction like they’d been given instructions. I’m generally skeptical of flower-field detours, having been mildly disappointed by a few over the years, but this one delivered from the moment the fields came into view from the road, a solid, startling wash of yellow against Hokkaidō’s usual green. Lia had the window down before I’d even found somewhere to park.

A Hillside Gone Yellow

Sun Pillar Park sits on a slope just outside town, and the sunflowers are planted thickly enough that from the observation deck at the top you get the field in full — rows curving with the contour of the hill, all of it turned toward the sun in that slightly uncanny way sunflowers have of tracking the light together. We climbed up to the deck in the late morning heat and just stood there for a while. Lia walked down into the rows afterward, disappearing for a few minutes among stalks taller than she is, and came back grinning, pollen dust on her sleeves, saying she finally understood why van Gogh kept painting the same flower over and over. It’s a genuinely disorienting amount of yellow, and it’s hard to overstate how different it feels in person compared to any photo of it.

The sunflower field at Sun Pillar Park in Nayoro seen from the observation deck, rows of yellow blooms curving over the hillside

Walking Among Them

Down at ground level the scale changes completely — instead of one great yellow sweep, you’re suddenly surrounded by individual flowers, each one heavier and more textured than it looks from above, stalks thick enough to lean on if you’re not careful, bees working steadily from bloom to bloom. Lia spent a long time trying to photograph a single flower against the blue sky without any others crowding the frame, and kept failing cheerfully, because there’s simply no getting away from how many there are. I found myself just standing still at one point, listening to the low hum of insects across the whole field, which is not a sound I expected a flower field to have this much of.

Close-up view of sunflowers in full bloom at Nayoro, Hokkaidō, with bees working among the yellow petals

Everything, Pressed From the Same Seeds

Afterward we wandered into a small shop near the park that sold sunflower-seed oil, sunflower cookies, even sunflower-seed snacks, all made from the very fields we’d just been walking through. There’s something satisfying about that closed loop — you spend the morning among the flowers and the afternoon tasting what they actually become. We bought a small bottle of the oil mostly out of curiosity, and it turned out to be genuinely good, light and faintly nutty, nothing like the flavorless stuff from a supermarket shelf back home. Lia declared it the best souvenir of the whole Hokkaidō trip, which given how many souvenirs she’d already bought by that point was a real endorsement.

Bottles of locally pressed sunflower-seed oil and snacks for sale in a shop near the sunflower fields of Nayoro

Getting There

Nayoro sits about an hour by train or car from Asahikawa, reachable via the JR Sōya Main Line or a straightforward drive north along Route 40. The sunflower fields bloom for a fairly short window in August, so it’s worth checking bloom updates before making the trip, since timing shifts a little year to year with the weather. A rental car makes it easiest to reach both Sun Pillar Park and the smaller surrounding fields in one visit, though the town is compact enough to explore partly on foot once you’ve parked.

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